Audience Research

We wanted to know what factors of a horror movie attract the audience to want to watch it. We created a survey on a site called 'Survey monkey' and asked 25 people to answer it, and these are the results that we gathered:

 Are you male or female?
This question is important as it helped us to see whether males and females like different types of horror and their reasons for feeling this way. This graph shows that the majority of people who answered this questionnaire were female.

 Do horror movies interest you?
This helps us to see what percentage of the people questioned actually like watching horror movies and their reasons for this. The graph shows that the majority of people who filled in this questionnaire are interested by horror movies.

 How often do you watch horror movies?
This graph shows that the majority of people who answered this questionnaire watch horror films occasionally, while the second highest amount of people watch them often. This shows us that the horror genre odviously has a large target audience and therefore our trailer has to be good to make the audience want to see our finished product.

 How old are you?
This question is important as we can see what age group is most interested in which type of horror. We can use this question to help create our overall product as we can make sure that the type of horror trailer we want to make will appeal to the right target audience.

 What is it in a horror trailer that makes you want to watch the film? (tick as many as you want)
This is important as the aspects that are most successful in attracting an audience into wanting to view the whole film are pretty much equal as the graph shows. We are going to be careful to include as many of these aspects as possible into our trailer.

What is your favourite type of horror?
The vast majority claim that psychological horror films are most popular among the horror genre and slasher is the least popular. This tells us that we should make our trailer as psychological as possible to appeal to the largest audience.





The purpose of this survey was to find out what particular genres and age groups prefer to watch within the horror genre, and what to aim at while making our trailer to reach the highest target audience. We got our results by putting our survey out over facebook and asking people to fill it in.

http://www.surveymonkey.com/s/MQFJ7CS  - This is a blank template of our survey
http://www.surveymonkey.com/MySurvey_Responses.aspx?sm=wecWm0cgQZ5LCY6PUssKvJtFGX7J01Y7Qi9sMpKq%2bF4%3d  - This is our results before turned into graphs.

I am working with John Flinton and Ashley Coomer while creating my horror trailer